Having a good digital signage system is only half the battle. You need to have great content that keeps people engaged and makes it worth their while to visit your brand. The content is what sets the tone, conveys your values and connects with people. It can range from a simple text message to an eye-catching video. Here are some ideas that can help you make the most of your system and keep it fresh and relevant to your audience.
Update in real time
It’s easy to make your digital signage feel social by integrating it with real-time feeds like news, weather, sports scores, and more. It’s also a great way to display event calendars and special promotions. Updates can be made in a few clicks so you can keep your viewers informed and up to date on what’s happening at your business.
Display customer testimonials or reviews
Digital signs are the perfect place to show off positive customer feedback. Highlighting reviews on your displays increases your credibility and shows your customers that you care about their experience with your company. The more authentic these reviews are, the better. Be sure to include a toll-free phone number so that your customers can contact you directly with questions and concerns. For more information visit https://www.wilmingtonsigncompany.com/business-signs/.
Showcase your culture
Giving customers a backstage pass to your company by showcasing artisan techniques and expertise, employee experiences, sustainability initiatives, and more can be an effective way to connect with them. Adding these aspects of your company culture to your digital signage allows you to engage with your viewers in ways that are unique to your business and differentiates you from your competition.
Give a warm welcome to special guests and visitors
You can use your digital signage to welcome new employees or clients to your company, showcase your latest projects, or share a video of your products or services. This is a great way to introduce your brand and give the impression that you are up-to-date with all of the latest technology.
Boost your sales and engagement by offering coupons and discounts on your digital signage. This can be a great way to attract new customers and boost your revenue by getting more customers into your store or website.
Create a Fun Quiz
Using your digital signage to offer fun quizzes is a great way to engage your visitors and customers while showing off your knowledge of your industry. This will not only be an enjoyable way for your visitors to pass the time but it will also entice them to come back.
There are many other digital signage topics that you can use to boost your marketing and increase customer engagement. The best thing is to find a content that suits your specific business and its target audience. Don’t be afraid to experiment and try different things out until you find what works best for you!